The hydration of an overnight lip mask in something you can actually wear all day. A cushiony, non-sticky treatment balm built on shea butter, jojoba oil and lysine, made for lips that are dry, chapped and easily irritated.

It applies as a sheer wash of color with a soft-shine finish, a light tint from iron oxides and titanium dioxide rather than a pigmented gloss, and it is flavored with a food-grade vanilla rather than a drying fragrance oil.

This is the SOS Vanilla shade on its own. Carries the National Eczema Association Seal of Acceptance, and is National Rosacea Society Accepted and National Psoriasis Foundation Recognized. Packaging is made from 100% recycled plastic.

Why we love it

• Mask-level hydration in an everyday balm
• Cushiony and non-sticky, with a soft-shine sheer tint
• Shea butter, jojoba oil and lysine to soften and hold moisture
• Works as an overnight lip mask

• Mask-level hydration in an everyday balm
• Cushiony and non-sticky, with a soft-shine sheer tint
• Shea butter, jojoba oil and lysine to soften and hold moisture
• Works as an overnight lip mask

Apply generously to the lips whenever they feel dry or tight, and reapply through the day.

For deeper recovery, layer it on before bed and leave it on overnight as a lip mask.

For external use only. Discontinue use if irritation occurs.

KEY INGREDIENTS
Shea Butter — Boosts lip hydration and softens
Jojoba Oil — Locks in moisture to keep lips soft and supple
Lysine — Helps prevent dryness and smooth the look of lips

FULL INGREDIENTS
Hydrogenated Polyisobutene, Polybutene, Diisostearyl Malate, Hydrogenated Soybean Oil, Hydrogenated Olive Oil, Polyhydroxystearic Acid, Hydrogenated Jojoba Oil, Ethylene/Propylene/Styrene Copolymer, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Lauroyl Lysine, Butyrospermum Parkii (Shea) Butter, Ricinus Communis (Castor) Seed Oil, Caprylyl Glycol, Tocopherol, Ethylhexylglycerin, Phytosterols, Tocopheryl Acetate, Butylene/Ethylene/Styrene Copolymer, Simmondsia Chinensis (Jojoba) Seed Oil, Glycine Soja (Soybean) Oil, Cocos Nucifera (Coconut) Oil, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Flavor (Aroma), Eugenol, Isoeugenol, Iron Oxides (CI 77491, CI 77499), Red 27 Lake (CI 45410), Titanium Dioxide (CI 77891).

No added fragrance — flavored with a food-grade vanilla flavor. Essential oil free, gluten-free, silicone-free, alcohol-free, vegan and cruelty-free.

ALLERGEN NOTE: Contains soybean oil and coconut oil. The flavor contributes eugenol and isoeugenol, which are declarable fragrance allergens — patch test first if you react to fragrance components.

Ingredients may change from time to time. Please refer to the product packaging for the most up-to-date list.

Tower 28 was founded in Los Angeles by Amy Liu, who spent fifteen years in the beauty industry managing her own chronic eczema and being told her only option was clinical products that did not work. The brand is named after a real lifeguard tower on the LA coast — a literal sign of safety. Every formula starts from sensitive skin rather than treating it as an afterthought, and is developed with a medical advisory board of board-certified dermatologists and surgeons. The SOS skincare line carries the National Eczema Association Seal of Acceptance, is National Rosacea Society Accepted and National Psoriasis Foundation Recognized. All products are vegan, cruelty-free and free from added fragrance, and the SOS packaging is made from post-consumer recycled plastic under the brand's Earth-Sensitive Pledge.