A low-foam gel cleanser that takes off makeup, SPF, oil and the day without stripping skin or leaving it tight. It is soap-free and sulfate-free, built on gentle glucoside surfactants rather than anything that squeaks.

Aloe vera leaf juice and oat kernel extract soften and calm as it works, niacinamide supports the barrier, and a trio of mineral salts, magnesium, zinc and copper, round out the formula. It is pH-balancing and ophthalmologist tested, so it will not burn the eyes.

Gentle enough for twice-daily use on sensitive and reactive skin. Carries the National Eczema Association Seal of Acceptance, and is National Rosacea Society Accepted and National Psoriasis Foundation Recognized.

Why we love it

• Removes makeup and SPF without stripping
• Soap-free, sulfate-free and low-foam
• Aloe vera and oat extract to soften and calm
• Ophthalmologist tested, does not burn the eyes

• Removes makeup and SPF without stripping
• Soap-free, sulfate-free and low-foam
• Aloe vera and oat extract to soften and calm
• Ophthalmologist tested, does not burn the eyes

Use morning and night. Massage a small amount over wet skin, then rinse thoroughly with lukewarm water.

It removes most makeup and sunscreen on its own; on heavy makeup days, use it as the second step of a double cleanse.

The SOS 1-2-3 routine: cleanse with SOS Gel Cleanser, spritz SOS Rescue Spray on damp skin, then seal with SOS Recovery Cream. Finish mornings with SOS FaceGuard SPF 30.

For external use only. Avoid direct contact with the eyes.

KEY INGREDIENTS
Aloe Barbadensis Leaf Juice. Third on the ingredient list; softens and calms as the cleanser works
Niacinamide. Supports the skin barrier and helps even the look of tone
Avena Sativa (Oat) Kernel Extract. A classic comfort ingredient for reactive skin
Magnesium, Zinc and Copper Salts. Mineral salts that round out the formula

FULL INGREDIENTS
Water/Aqua/Eau, Decyl Glucoside, Aloe Barbadensis Leaf Juice, Niacinamide, Caprylyl/Capryl Glucoside, Phenoxyethanol, Glycerin, Caprylyl Glycol, Citric Acid, Chlorphenesin, Magnesium Aspartate, Zinc Gluconate, Algin, Achillea Millefolium (Yarrow) Extract, Avena Sativa (Oat) Kernel Extract, Cardiospermum Halicacabum (Balloon Vine) Flower/Leaf/Vine Extract, Sapindus Mukorossi (Soapberry) Peel Extract, Panthenol, Copper Gluconate.

No added fragrance. Soap-free, sulfate-free, essential oil free, gluten-free, silicone-free, alcohol-free, vegan and cruelty-free.

Tower 28 was founded in Los Angeles by Amy Liu, who spent fifteen years in the beauty industry managing her own chronic eczema and being told her only option was clinical products that did not work. The brand is named after a real lifeguard tower on the LA coast, a literal sign of safety. Every formula starts from sensitive skin rather than treating it as an afterthought, and is developed with a medical advisory board of board-certified dermatologists and surgeons. The SOS skincare line carries the National Eczema Association Seal of Acceptance, is National Rosacea Society Accepted and National Psoriasis Foundation Recognized. All products are vegan, cruelty-free and free from added fragrance, and the SOS packaging is made from post-consumer recycled plastic under the brand's Earth-Sensitive Pledge.